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BBQ or Business? (Why Not Both?)
Hi, It’s Angel. It’s the 4th of July! America’s 249th birthday. Time to fire up the grill, pack the cooler with ice cold beer, and…
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Be More Relevant
Hi, It’s Angel. Had a meeting with my team today. Going over some strategy stuff. Main takeaway was that it’s actually quite easy to win…
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The Battle Against Overwhelm
Hi, It’s Angel. Ever been so busy your daily todolist looks like a week list? That’s been my week. Can’t complain because it’s mostly good…
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If You Had To
If you HAD to sell something, if your life was on the line… …how would you do it? Discounts? Hell no, seems desperate. Adding value?…
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First Thing
What’s the first thing you do in the morning? And let’s be real here. I’m not talking about the influencer morning ritual. You’re supposed to…
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Easy Problem Fixer
One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You’re a human. So am I. We’re designed…
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Do Less -> Make More
Want to know what works every single time in sales and marketing? Every.Single.Time. Simplifying. It’s super counter-intuitive. As humans we tend to always overcomplicate. Add…
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Beat Any Ad
Let me give you one of the easiest ways to beat any ad. Doesn’t cost money. Can implement it immediately. It’s all good. Remember the…
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Do Less Get More Done
You need to start doing less. You’ll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are…
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Work Life Balance Isn’t Real..
Ever heard of a ‘false dichotomy’? I read about it when I was in my late teens and it always stuck with me. My brain…
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Weird But True – Automation S*cksssss
Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can’t be doing…
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Get More Sales By Improving Your Writing (Part 3 – Stop Waffling Around)
In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your marketing. If you…
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Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test)
In the last article we made sure that your content doesn’t scare off your ideal prospect. And if you haven’t checked it out, it’s here:…
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Get More Sales By Improving Your Writing
Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and…
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Using Retargeting To Get More Clients And Close More Sales
Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you know…
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Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and…
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How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in school. And it’s dead wrong.…
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Three Letters That Will Magically Get You More Clients
Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business…
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Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money…
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How To Write An Ad That Gets You New Clients
Here’s something I discovered after being in marketing for almost half a decade. Most ads absolutely suck at getting clients. Some ads are funny. Some…
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Mass Marketing Doesn’t Work. Do This Instead:
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money…
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Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey,…
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One Simple Step To Easily Write High Performing Ads For Your Business
If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you…
