1 min to read
Weird but true – Automation S*cksssss
Been testing out a LOT in my business and client businesses.
AI is the current marketing gospel. Doing things manually is medieval. Can’t be doing anything your…
3 mins to read
Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around)
In this article series we’re covering better writing and how you get your customers glued to their screen while they…
3 mins to read
Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test)
In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out…
3 mins to read
Get More Sales By Improving Your Writing
Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and…
4 mins to read
Using Retargeting To Get More Clients And Close More Sales
Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before you…
3 mins to read
Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and…
3 mins to read
How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And…
3 mins to read
Three Letters That Will Magically Get You More Clients
Crafting an RSO – part 2 First thing’s first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small…
2 mins to read
Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is …
2 mins to read
How To Write An Ad That Gets You New Clients (Part 1)
Here’s something I discovered after being in marketing for almost half a decade. Most ads absolutely suck at getting clients. Some ads are…
2 mins to read
Mass Marketing Doesn’t Work. Do This Instead:
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and…
2 mins to read
Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice how we don’t ask…
3 mins to read
One Simple Step To Easily Write High Performing Ads For Your Business
If you’re looking for a way to make your ads more effective, capture more attention and get you more clients…