Author: Angel Baez

Hi, It’s Angel. It’s the 4th of July! America’s 249th birthday.  Time to fire up the grill, pack the cooler with ice cold beer, and get ready for some fireworks. BUUUUTTTTTT… Business doesn’t stop. Smart business owners know:  Every Single Day is an opportunity.  Even holidays. Take a look around some stores like Walmart, Lowe’s,…

Hi, It’s Angel. Had a meeting with my team today. Going over some strategy stuff. Main takeaway was that it’s actually quite easy to win if you just do ONE thing as a local business. It’s as close to a magic bullet as you can get. Most local businesses don’t advertise much. And when they…

Hi, It’s Angel. Ever been so busy your daily todolist looks like a week list? That’s been my week. Can’t complain because it’s mostly good stuff BUTTTTTT it would be nice if I was able to write a newsletter more than once a week. Was thinking about McDonalds recently. Mostly of the fact that it’s…

If you HAD to sell something, if your life was on the line… …how would you do it? Discounts? Hell no, seems desperate. Adding value? Sounds great, but howwww?Guarantees? Much better, but not the ultimate way Nothing, and I mean nothing, sells as well as a demonstration. Doesn’t matter where you live, doesn’t matter who…

What’s the first thing you do in the morning? And let’s be real here. I’m not talking about the influencer morning ritual. You’re supposed to jump in iced water immediately, then run a marathon, then meditate, then drink 4 liters of water, etc etc etc. Sure. Looks great on Instagram. And if that’s your morning…

One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You’re a human. So am I. We’re designed to walk. Almost any animal outfights us, outclimbs us, outswims us, outmuscles us… …but no creature on Earth outwalks us. Did you know we can literally outwalk any other lifeform…

Want to know what works every single time in sales and marketing? Every.Single.Time. Simplifying. It’s super counter-intuitive. As humans we tend to always overcomplicate. Add more staff. Add more marketing steps. Add another funnel. More landing pages. More more MOARRRRRRRRR. And one day you wake up and you realize your todo list is gigantic and…

Let me give you one of the easiest ways to beat any ad. Doesn’t cost money. Can implement it immediately. It’s all good. Remember the Jurassic Park scene with the T-Rex? That was awesome. Also, they said that the T-Rex could only see you if you moved. Don’t know if that’s true, never met a…

You need to start doing less. You’ll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are the ones responsible for everything, so we need to oversee EVERYTHING. And everything? That’s a lot! Gets frustrating. Stressful. Annoying. Vexing. Now, let’s be real with each other: I kinda…

Ever heard of a ‘false dichotomy’? I read about it when I was in my late teens and it always stuck with me. My brain holds on to the weirdest bits of information. Not sure if I’m the only one. Anyway, a false dichotomy is a logical fallacy. Someone pretends like there’s two options while…