Author: Angel Baez

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can’t be doing anything yourself, it’s unbecoming. AI takes care of marketing and copy and making dinner reservations and making coffee. You just show up and look at robots working. Except. That doesn’t…

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your marketing. If you haven’t checked out the previous two installments, they’re here: https://abmarketresults.com/get-more-sales-by-improving-your-writing-part-2-the-undefeated-bar-test/ (2) https://abmarketresults.com/get-more-sales-by-improving-your-writing/ (1) You know what really kills sales? Being boooooooooooring. And the most boring thing in the world is…

In the last article we made sure that your content doesn’t scare off your ideal prospect. And if you haven’t checked it out, it’s here: https://abmarketresults.com/get-more-sales-by-improving-your-writing/ Alright, now your content looks the part. It’s time we make it actually easy to breeze through for a reader. Once we’ve lured them in it’s our job to…

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. Being a good writer borders on being a superpower. There’s just one problem. Most writing is absolutely awful. It’s boring. Stilted. Rambling. Sleep inducing. And…

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. It’s called ‘retargeting’ and it’s a shame that it’s used in such…

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of…

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. Cliche. Dry as your tongue when you wake up with an…

Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing for your business to pay off is: craft an…

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they’ll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first…

Here’s something I discovered after being in marketing for almost half a decade. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In this article I’ll show you how to write an ad that…