Author: Angel Baez

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot.It only works if you have an unlimited marketing budget. If we’re trying to reach everyone that…

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on…

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that. I vividly remember writing my first ad. I hated every second of it. You know what the worst part was? My boss gave me the job to write…